Tracking the effectiveness of one event marketing plan can also lead to clues for better event planning in the future, which is an important aspect of the job of an event marketing manager as well. To state the obvious, the ultimate goal of an event marketing plan is to maximize registration. As an event coordinator, you'll work with clients to find out what they expect of their occasion. Working in close partnership with everyone involved in the event is vital, so being a team player is a key quality. Sometimes these people fill dual roles as event planners and marketers, so it is common to have a background in both. Although, traditional marketing efforts get you descent footfall. Event Marketing Managers working with professional copywriters must have the ability to brief and manage these resources. Event sales managers prepare detailed event reports, including sales data w… Because the goal is to generate positive publicity and excitement surrounding an event, no matter what it is, the manager will want to monitor the public response in order to address any issues or concerns. Implementing the use of customer relationship management system (CRM) to keep detailed records of all your attendees is also important for future marketing efforts. More specifically, an event marketing assistant is charged with the implementation of any and all action plans put forth by the marketing director, as they pertain to the specific event or group of events being planned. They can be responsible for several services or products, or be in charge of a single product. Once left to the secretary to sort out, Event Management is now an important marketing skill. A marketing manager is someone who manages the marketing of a business or product. Event Manager – Career. Location: Chicago. You’ll need to be on first name terms with the most important media contacts in your industry, and be confident pitching them with story ideas. For certain events like a book launch, the manager might plan a book tour or a series of events in order to increase sales potential. Event marketing can be hosting an event to build stronger relationships with prospects and customers. You may have line management responsibility for other junior members of the marketing team and you’ll need to oversee their training and performance reviews. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts. He/she helps to find an appropriate space for an event and reserves same. Event Marketing Manager Job Description. Marketing for an event can take many different forms. This can include advertisements in magazines and newspapers, as well as posters, fliers, or mailings around the community. An event manager oversees the design, set-up, and execution of events that bring people together. Duties and responsibilities of an Event Manager The role that events play for most brands is rising rapidly, and today’s Event Manager is as likely to find themselves organising conference, seminars and exhibition as they are parties and corporate incentive trips. The Event Manager will be tasked with researching and securing venues, planning and managing our events' calendar, negotiating quotes and agreements with vendors, assisting with event marketing, monitoring timeframes and budgets, networking, and delivering on event brief objectives. Even with no direct reports, you’ll need to be able to give clear instruction to freelancers and suppliers, to delegate tasks, and express a clear vision for the future of your event. Typically, marketing managers oversee all activities within a company’s marketing, advertising, and promotional department – not just an event marketing idea. An event marketing manager may create magazine advertisements. For the largest events, the marketing manager might not have a hand in the planning of it, but in many cases the marketing and the planning of an event will go hand in hand. Create a beautiful event listing and easily drive attendance with built-in tools. The word in itself presents a vision of planning, ideating, organizing, executing and managing an event. —Danielle Launders, Community Events Manager, Moz. The marketing manager might create television commercials, posters, and fliers, and take out newspaper or magazine advertisements. Related: Use marketing analytics and Eventbrite reports to improve your event ROI. This can be everything from a business conference or seminar, to a show, festival, or a book launch, among others. Event management is the oversight of many administrative details for events such as conferences, festivals, or weddings. Highly effective Event Marketing Managers possess a plethora of skills, but perhaps the most important trait of all is passion! To keep your marketing fresh you’ll need to continually come up with new initiatives. 5) Devise specific event messaging for decision-makers. What Does a Special Events Manager Do? Ideas, ideas, ideas! While events marketing managers would only make an average of $93,290 in New Jersey, you would still make more there than in the rest of the country. Sometimes this can also provide ideas for modifying advertisements or trying something new. One must identify prospective markets and set prices with an eye toward maximizing profits, increasing market share and keeping customers satisfied. After that, it's your job to coordinate the necessary people and materials to make sure your client's vision becomes a reality. Social media plays a massive role in the promotion of live events, enabling you to connect and engage with potential attendees and build living, breathing communities around your events. You’ll also need to stay up-to-date with the latest search engine optimisation (SEO) strategies, ensuring your website and content has good organic visibility. The national average salary for a Event Marketing Manager is $65,834 in United States. Creativity and organisation don’t always go hand in hand, but the Event Marketing Manager must be both freethinking and highly methodical. Digital marketing can be used virtually in any aspect of business for that matter. Related: 10 Ways to unleash your team’s creativity. But it’s not all about originality – if a savvy event marketer sees something that works well in another industry, they’re not shy to pinch it for themselves! If you have this, it will keep you inspired and motivated as you seek to spread the word of your event, grow your following and your ticket sales. Marketing Manager Job Description Template. It involves visualizing concepts and planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launches, among others. The writing of marketing copy also falls within the realm of the Event Marketing Manager, so you’ll need to be comfortable with the written word. Responsibilities. Related: A guide to networking using LinkedIn groups. An Event Marketing Specialist could both create and market the event themselves or market the event for a brand. Events marketing managers make the most in Washington with an average salary of $98,229. Whereas in California and New York, they would average $95,330 and $93,662, respectively. So what exactly is event marketing for B2B marketing communication? But if you’re launching your own event you might find yourself in this … Event marketing is growing. But team dynamics don’t just apply to big in-house teams – any freelancers or suppliers contracted for your event are also part of your team. TV or radio ads are also common for larger events, as well as online advertising through various types of social media and networking. Event management is about organizing a professional and focused event for a target audience. An event marketing manager is responsible for creating positive publicity around a special event. A great Event Marketing Manager has extensive contacts and is a natural networker. With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. The event marketing manager also needs to monitor the effectiveness of these marketing techniques, and the public response. In most cases, it will require various types of print and media advertising. develop schedules and plans for various events and develop marketing booths for them throughout the year It can often make developing the advertising somewhat easier, though, and marketing managers will often have marketing assistants to help as well. Events are part of event marketing strategy, which is in turn a part of the marketing communication strategy of a company. All Rights Reserved. The Event Marketing Manager must have a deep understanding of the target demographic; what interests them, where to reach them and how to get them to engage. You’ll need to be able to work closely with them to make the most of their strengths. As Event Marketing Manager, you’ll be in charge of managing the marketing budget. Title: Event Marketing Manager. 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